A Study of Consumer's Advertising Attitude Related to Mobile Fashion Advertising and Involvement
نویسندگان
چکیده
منابع مشابه
A Research to Identify the Relationship between Consumers' Attitude and Mobile Advertising
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iii Chapter One: Introduction 1 Chapter Two: Background 5 Chapter Three: Literature Review 8 Sex and Sexuality 9 Men’s Magazines 11 Sex in Advertising 12 Stereotyping 15 Audience Interpretations 18 Chapter Four: Theoretical Framework 20 Visual Rhetoric 20 Foss’ Method 23 Chapter Five: Research Questions 25 Chapter Six: Methodology 26 The original study: “Fashion Faux Pas: Fashion Advertising, S...
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ژورنال
عنوان ژورنال: Journal of the Korean Society of Clothing and Textiles
سال: 2007
ISSN: 1225-1151
DOI: 10.5850/jksct.2007.31.1.131